Bonnie And Clyde :: essays research papers

Bonnie and Clyde   Ã‚  Ã‚  Ã‚  Ã‚  Clyde Barrow and Bonnie Parker burst upon the American Southwest in the Great Depression year of 1932. At the time of Clyde’s first involvement with a murder, people paid little attention to the event. He was just another violent hoodlum in a nation with a growing list of brutal criminals, which included Al Capone, John Dillenger, Pretty Boy Floyd, and the Barker Gang. Not until Bonnie and Clyde joined forces did the public become intrigued. The phrase “Bonnie and Clyde'; took on an electrifying and exotic meaning that has abated little in the past sixty years.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Clyde Chestnut Barrow was born on March 24, 1909, into a family of four children. Ironically when the midwife told a local physician of his birth, the physician incorrectly recorded it as “baby girl Barrow'; in the Vital Statistics volume of the Ellis County Courthouse at Waxahachie.   Ã‚  Ã‚  Ã‚  Ã‚  Three additional children followed Clyde’s birth, and the families financial difficulties worsened as the price for cotton bounced up and down. After some years the Barrow’s found it impossible to provide for their children and sent them to live with relatives in east Texas. At one relatives home Clyde developed two interests that remained with him to the end of hid life: a passion for music, and an obsession with guns. Even as Clyde drove along the lane in Louisiana to his death, he carried a saxophone and reams of sheet music, as well as an arsenal of firearms. Clyde loved and named his guns, and regarded them as tokens of his power.   Ã‚  Ã‚  Ã‚  Ã‚  At the age of sixteen, Clyde dropped out of school to work at Proctor and Gamble. Clyde’s crime streak started with helping his brother steal a small flock of turkeys and transporting them to Dallas to sell for Christmas money. Dallas officers saw the back seat full of live fowl, and pulled them over arresting them both. His brother claimed full responsibility , and they lat Clyde go since he was so small and innocent looking. Clyde soon mat up with a man named Frank Clause. Clyde soon quit his job at Proctor and gamble and began burglarizing small businesses in Dallas, Lufkin, and Hillsboro, Texas. Although Clyde was introduced into the gang by his brother, he soon became accepted and became the leader. Their crime spree started with stealing a couple of cars and burglarizing a few houses.

Beowulfs Superiority :: Epic of Beowulf Essays

Beowulf, the great Geatish warrior, lives a very adventurous life filled with many voyages, battles, and victories. Through all of these events, he meets various people who are considered to be heroes like himself. These heroes, however, are unable to have the same abilities and characteristics of Beowulf. His great achievements cannot be matched by anything that they have done in their lives. Beowulf is a superior hero to Hrothgar, Unferth, and Wiglaf in the epic of Beowulf because he kills every monster that he fights, becomes a widely feared warrior and king, and dies in battle completing his final heroic act. Beowulf is superior to Hrothgar, Unferth, and Wiglaf because he kills every monster that he faces. When Herot was ravaged by Grendel and his mother, Hrothgar lacked both the strength and the courage to defend his people. Hrothgar was hindered by his old age and lacked the vitality of his youth that would have made him capable of slaying the monsters. However, when Beowulf grows old and becomes king, he is not affected by the factor of old age. Beowulf’s kingdom is attacked by a great dragon just like Hrothgars kingdom was attacked by Grendel. The difference is that Beowulf in his old age still had the strength and courage, unlike Hrothgar, to protect his kingdom. Unferth was considered to be the hero of Herot, but yet when monsters attacked the people that he was suppost to protect, he did nothing to stop it. Grendels reign of terror started many years before Beowulf came, so Unferth had plenty of time to at least make an attempt at stopping him. But because of Unferths lack o f action, Beowulf has to take on the task of slaying Grendel. By killing Grendel and his mother, Beowulf succeeds where Unferth has failed. Wiglaf and Beowulf both fought the dragon, but Beowulf is the one who actually killed it. Wiglaf was in full strength and was unhurt but all that he could do was stab the dragon. Beowulf, however, was badly wounded, but still managed to provide the fatal slice to kill the dragon. Hrothgar, Unferth, and Wiglaf all relied on Beowulf to kill the monsters that they could not kill themselves. This makes Beowulf superior to them because he obtained the strength, courage, and will that they all lacked. Beowulf is superior to Hrothgar, Unferth, and Wiglaf because he becomes a widely feared warrior and king.

Fashion Marketing of Sephora Essay

It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently, it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends, tips from the experts and whole selection of creative gifts. Its commitment to excellence in quality and customer service and well trained and dedicated employees. Sephora’s targeting market: Females and Males of any age and race. Celebrities and socialites have a major impact on today’s society. When Sephora comes out with new products, trends and make up ideas they know that we cannot resist being that almost everyone in society strives for a flawless look. Sephora cosmetics have keen eye when on latest fashion trends when producing their products. They have such a keen eye because they know that as time goes on and generations past fashion changes. Sometimes fashion moves forward and sometimes the fashion of today are trends seen yesterday. Whichever way you look at it Sephora knows our lifestyles change so they make sure their products change to accommodate our way of living. Demographic factors: Race: All around the world you find and you see different people of different races, cultures and languages. Because of the diversity in our society Sephora makes products that go with all skin types. Age:Â   Sephora has a huge selection of make- up being that the ages of their customers range from 10 and up. For the younger generation, Sephora has a huge selection of Lip balms, lotions and nail polishes. For teens, Sephora has a huge selection of everything ranging from Lipstick, Lip-gloss, Blush, Eye shadow, and Mascara etc.

Cultural safety in nursing Essay

The meaning of the term culture in nursing has changed significantly in recent decades. Culture may be seen as the learned, shared value and beliefs of a particular group (Spence, 2001). Cultural expression assumes many forms, including language, traditions, stress, pain, anger, sorrow, spirituality, decision making and even world philosophy (Catalano, 2006).Cultural safety is a process that involves the individual knowing of their self and their own culture, becoming aware of, respectful of, and sensitive to different cultures, asking who is at risk, preventing unsafe situations, and creating a culturally safe environment (Wood and Schwass, 1993). During my first night shift at clinical placement, I provided care for Anna (pseudonym), an 85- year old Maori lady, who was admitted to the ward following suicide attempt, which was related to the second anniversary of her husband’s death. She had a 20 year history of depression. On admission Anna was agitated and fearful, stating that she could not do almost anything that was requested of her. She had some disorganized ideas. For example, she thought she would be scalded by meals, or accidentally fall out of a window. We had just finished our handover when Anna rang the bell. I went to her room and found her sitting on the chair.†Good evening Anna,† I said.† My name is Parisa. I am your nurse tonight†. Anna looked worried and replied: â€Å"I am not sure if I have enough clothes!!!. † From the handover briefing I had understood that she was worrying about not having enough clothes. So I opened the door of the wardrobe and reassured her that she had plenty of clothes. Then I told her she needed to come back to her bed and have a rest. I helped her get back into the bed. Twenty minutes later, while I was doing the ward check, I heard someone crying. The sound of crying came from Anna’s room. I went to her room. It was midnight. Anna was lying alone; fearful, sad, and depressed. Left isolated, she wanted to call a nurse for help but she didn’t know how to explain what she needed. † Anna, what happened?† I asked. â€Å"Are you crying?† She didn’t reply. In this situation, it came into my mind that good therapeutic communication through the use of touch was very appropriate to  calm her. I held her hand, looked into her eyes, and asked her if she wanted to tell me what she was thinking at the time. She replied:† I feel I am a horrible person, can’t you see that? â€Å"I said, â€Å"A horrible person!!, what I see is a frightened person. You are scared, aren’t you?† She replied, â€Å"I am so scared of losing everything and everyone I love. Nurse, I am not a good person, I tried to commit suicide. I took an overdose of my pills, and I made my family worry about me†. She started to cry again. I listened to Anna and let her speak out all her feelings. I said,† I understand you feel it was the wrong thing to do† She replied: â€Å"Do you think God will forgive me? I need to cry, I need to pray†. With my eyes full of tears I asked her,† Would you like it if we prayed together?† She looked at me kindly and said â€Å"Yes, I would like to pray†. We held hands, and both of us started to pray in our own languages†¦ Learning and then not acting on what you learn is like ploughing and then never planting (Unknown). When I was in unit 4, we had a Maori Health paper where I gained lot of knowledge about the Maori view of health. This incident with Anna was an occasion in which I put the knowledge I had learned at university into practice. According to Durie (1998) the traditional Maori attitude toward health is one of holism. Health from a Maori perspective has always acknowledged the unity of: spiritual, emotional, physical, and family aspects. The spiritual perspective is the most necessary perspective for Maori wellbeing. It is defined as â€Å"attachment to religious values,† but does not have the same meaning as â€Å"religious beliefs†. When spiritual needs are met, an individual can function with a meaningful identity and purpose and can relate to reality with hope (Durie, 1998). Nursing is a discipline that professes to address the human person in a holistic manner, focusing on all dimensions of the person: body, mind and spirit (Lemmer, 2005). Care of the spirit is a professional nursing responsibility and an intrinsic part of holistic nursing. The holistic nursing perspective requires nurses to view each person as a biopsychosocial being with a spiritual core. Thus, nurses must be sure to address the spirit  along with the other dimensions to provide holistic care (Calatona, 2006, p.403). In my situation, I had to support Anna’s desire to pray and practise meaningful rituals. To confirm my assumptions about an underlying cultural issue, I asked Anna in a very respectful way about her cultural beliefs. I realized that Anna’s religious beliefs could be a vital way in which she expresses her spirituality. I asked her if she would like the service of a Maori Chaplain, and she accepted. Therefore, during the morning handover I informed Anna’s primary nurse that Anna wish to be referred to the Maori Chaplain Service. Fourie, Mcdonald, Connor and Bartlett (2005) clearly state that handover is a critical time where staff share information from which to base important decisions about patient care and management, particularly clients who appear unsettled and /or those who require extra intervention. Spiritual interventions have been demonstrated to be significant in the client’s recovery from disorder. The dimensions of religious ceremony, prayer and the client, relationship with God have been shown to have positive associations with mental health (Catalano, 2006). Reflecting on this experience I found that my therapeutic communication techniques of presence, and active listening, were very useful. â€Å"The affective aspects of nursing are related to emotional interchange between nurse and patient which includes presentation, active listening, therapeutic communication and discussion of spiritual issues† (Wichowski, Kubsch, Ladwig & Torres, 2003, p.1122). I used touch to help comfort her distress. Touch is a therapeutic tool which can provide sensory stimulation, induce relaxation, physical and emotional comfort, orient people to reality, improve level of awareness, convey warmth, respect, sensitivity and a powerful expression of a trusting relationship (Crisp & Taylor, 2003). I listened attentively to every single word that Anna said to show that I have a genuine interest in knowing more about her beliefs. Listening attentively and reflectively can help the client feel valued, understood and supported (Mohr, 2003). I have found out that through my active listening to her story, I displayed a caring attitude, and she is already participating in a culturally competent care. A nurse who is ready to listen to his/her patients, respects their  cultural and social backgrounds and does not make any stereotypical assumptions delivers a culturally safe practice (Bunker, 2001). My experience of nursing Anna, and learning how her cultural beliefs affected her mood helped me achieve and develop the skills to be culturally competent in my nursing practice. Culturally competent care involves the integration of knowledge, attitude and skills to provide culturally appropriate health care (Mohr, 2003). As I want to be a mental health nurse, my practice should be culturally appropriate through the sensitive and supportive identification of cultural issues (Australia & New Zealand College of Mental health nursing, 1995). I also learned that one of the skills that a mental health nurse should possess is the ability to integrate cultural perspectives within the delivery of appropriate interventions. This experience also gave me the opportunity to demonstrate my skill in communicating Anna’s problem to the primary nurse effectively. It also enhanced my critical thinking skills for I was able to find the link between her beliefs and her illness, and that led to p rovision of a culturally competent care.

Effectiveness of Celebrity in Brand Endorsement Essay

I receive enormous delight in thanking MKT 619 Instructor for permitting me to carry on work later than accepting my proposal for this project. I would like also like to situation my heartiest thanks to every one staff member of Virtual University for their kind support, guidance and useful suggestions, during my two years MBA with this University. I would like to thanks the Mobilink Indigo Telenor Persona Pakistan to support me during project. I would like to put into words my warm thanks to my parents for their blessings, my collaborator and my friends for their help for doing well completion of this project. Executive Summary This project is all about the primary research about the topic of Effectiveness of celebrity in brand endorsement. This project describes that relationship by making the comparison between the two leading telecommunication companies of Pakistan i. e. Mobilink and Telenor. The package which I selected for my research of these telecommunication companies are Post paid package. For Mobilink I selected Mobilink-Indigo and for Telenor, I selected Telenor-Persona. Moreover these packages are running very effectively and gathered more customers in the country. Both companies are very mature in the telecommunication market sector of Pakistan. The major difference is the customization of the package which is launched by both companies. Mobilink Indigo acquire large market share as compared to Telenor-Persona. Now as far as the Research topic is concerned, the marketing of the both packages is done well by the respective companies. In the advertisement of Mobilink Indigo, Mobilink hired Shan (a leading Pakistani film actor) and in advertisement of Telenor Persona, Telenor hired Sohail Ahmed (a leading actor of TV, film and stage) and Babar Ali (a good film actor). Basically, the post-paid packages are designed for the corporate customers so both the companies portray a business atmosphere in their respective advertisements. A most important factor that the telecommunication companies will decide before launching the advertisement is the choice of the celebrity and the relationship of the personality with the atmosphere of the condition in which the advertisement will be performed. In this research, I first of all describe various factors that affect the relationship of Effectiveness of celebrity with brand endorsement and after that I researched on those factors by filling the questionnaires from the respondents from Lahore, Gujranwala, Sialkot, Gujrat and nearby areas. After gathering the primary data from the respondents and secondary data from other resources like newspapers, catalogues etc a statistical analysis including descriptive statistics and Regression analysis is applied and give the results. As we identify all, that there is a immense competition in their advertisement and this has previously taken the main part of income away. As per market experts nearer or later on there will be a great competition between the two companies as the values wars have go into extremely severe era plus it has become the query of support. Our secondary research includes the quality, branding, corporate social responsibility, atmosphere and the seasonal conditions. While primary research is focused on the Effectiveness of celebrity in brand endorsement in near future 1. 2 Background of the project: Effectiveness of celebrity in brand endorsement is essentially related to my present job and this will lead to do my project. The corporations that are allocating for comparison of usefulness of celebrity in brand endorsement for my final project are Mobilink Pakistan and Telenor Pakistan. These are main cellular corporations authorize the Pakistani citizens with the nearly all relevant message approach and services. This study has appeared on the exploration of Effectiveness of celebrity in brand endorsement which has gained most important market share in Pakistan. 1. 3 Company’s introduction: Mobilink Indigo: [pic] Mobilink, a subordinate of the Orascom Telecom property, is Pakistan’s show the way cellular and Blackberry tune-up provider. In the company of more than 31. 6 million subscribers, Mobilink uphold market management throughout cutting-edge, included expertise, the strongest trademark and the biggest collection of price added services in the business, a broadband delivery service separation providing subsequently creation internet technology as well as the nation’s largest tone of voice and data system with further than eight thousand cell position. Accommodation Pakistan’s largest sharing and contact centre set of connections and an incomparable sixty five thousand kilometers fiber optic spine, Mobilink has previously spend more than US $3. 3 billion in the state to date and provide continuous nationwide connectivity, unmatched client services and worldwide wandering in over one fourth four countries. The company is also the executive cellular associate of the Pakistan Cricket panel. As an accountable corporate civilian, Mobilink also present a range of publicly inclusive products along with services enthusiastic to improve access to in order. Through Mobilink groundwork, the companies support instruction, health and environmental program and encourage sustainable industry practice. Mobilink offers completely designed duty plans that cater to the announcement needs of a varied group of people, from persons to businessmen to business and international. To achieve this goal, we recommend equally postpaid (Indigo) as well as prepaid (JAZZ) way out to our clientele. Compared to our competitors, both the postpaid (Indigo) and prepaid (JAZZ) trademark are the largest trademark of their type in the Pakistan cellular manufacturing. In addition to as long as superior voice message services that create the lives of millions with the purpose of much simple, we also suggest a congregation of value-added-services to our high-quality clientele. All together, Mobilink places far above the ground significance to its coverage, which is why we face you in 10,000 plus towns and city countrywide as well as over 140 nations on international roaming tune-up. In other words, we talk your words, all over. Telenor persona: [pic] Telenor Pakistan is hundred percent hold by Telenor ASA along with ads on to its process in Asia in somebody’s company with Thailand, Malaysia and Bangladesh. Telenor Pakistan start on its procedure in March two thousand five as the on its own largest through European asset in Pakistan, location superiority for more overseas investments in the telecom segment The company has fractious many high point and full-fledged in a number of information, create Telenor Pakistan a leading telecom worker of the state. Telenor is the greatest rising mobile system in the country, with coverage accomplishment deep into many of the furthest areas of Pakistan. In the most not easy terrains of the state, from the northern region to the wilderness in the south Telenor, spend heavily in communications growth With USD2 billion by now spend, with extended contract with their wholesaler for network growth and services. Telenor have a set of connections of twenty three company owned deal and service midpoint, more than two hundred franchisees as well as some one lack retail channel. The Telenor cluster is a worldwide provider of far above the ground superiority telecom, data and media message services with mobile procedure in thirteen markets crosswise the Nordic area, Central along with Eastern Europe as well as in Asia. The Telenor Group is in the middle of the biggest mobile operators in the globe with over one forty-three million mobile contributions and a labor force of more or less fourth thousand. Telenor Pakistan is hundred percent be the owner of by Telenor ASA as well as adds on to its action in Asia. 1. 4List of competitors: The main competitors for Mobilink-Indigo and Telenor- Persona are given below: †¢ Ufone-Postpay †¢ Zong-Postpaid †¢ Warid-Zahi 1. 5 Objectives of the project: The Objectives of this project is to make available the Comparison of Effectiveness of celebrity in brand endorsement for the 2 main Telecom companies of Pakistan i. e. Mobilink indigo and Telenor persona. The project will center of attention the following objectives: †¢ To determine customer’s perception about celebrity (Shan) for endorsement of Mobilink Indigo. †¢ To determine customer’s perception about celebrity (Jamal Shah or other) for endorsement of Telenor Persona. To compare customer’s perception about aforementioned celebrities for endorsement of selected brands. 1. 6 Significance of the project: †¢ During my project, I will also cover customer Information survey about their preference of celebrity with brand endorsement between Mobilink Indigo and Telenor Persona.   While this study will provide comparison within two telecommunication companies with an overall picture that will help the marketing managers of these companies to made their ads better and interesting. †¢ The study will help the two companies for the future market placement of their services. Cellular telecommunication companies are now highly competitive industries in Pakistan. Chapter 2: Advertising Strategy 2. 1Marketing Mix The project covers Mobilink indigo and Telenor persona an appropriate marketing mix 4Ps i. e. Product, Coast/Price, Place as well as Promotion. (Product There are various services recommend by both companies. A number of general services are the following: †¢ Internet Services, Common Packet means of communication Services †¢ Small communication Services Caller Line recognition †¢ Tone of voice post †¢ Receiver Book investor Price: Price is the majority necessary feature of the marketing mix. It is the only that generate sales income for an exacting company while recounting their expenses. Both companies bring in a fine cost to its client and persuade the others for control on their set of connections and perform make inquiries consumer’s view on the subject of pricing as well as what they would like to reimburse. The Brand differs time to time and Mobilink and Telenor also suggest on incident base service in the vein of Ramadan tie together, Eid tie together etc. to their end user. (Place: Place anxiety with various systems and forms of accessibility of the Effectiveness of celebrity in brand endorsement throughout diverse franchise and place of work. It composes their services provide for the purchaser’s at any time and where ever they need. Mobilink indigo has a broad system of sharing service in Pakistan. But Telenor persona has not to broad system of sharing as compare to Mobilink indigo and both companies services are available throughout their examine centers situated in all country. Franchises obtain well-situated for vendor to formulate the services obtainable to end users. (Promotion: Promotion means the method of communicate with your customers. Promotion formulates strong client’s buying authority and makes consumers buy choice easier. Mobilink indigo be appropriate heavy price associated with endorsement or publicity merchandise ; services. Doing well promotion add to deal so that services and other outlay are extend over a superior output. 2. 2Market segmentation strategies Market segmentation strategies are as followed under †¢ Sales dimensions/ No of customers: Mainly the project base on comparison of Effectiveness of celebrity in brand endorsement it also primarily focal point the services of its clientele. The choice of purchaser and the means depends on the volume of clientele in that area. Mobilink indigo subscriber 31. 6 million (Approx) Telenor persona Telecom24. 7 million (Approx) †¢ Geographic Place This is the nearly everyone other most significant feature, equally the companies offered their item for consumption to the entire region of Pakistan. Generally they focus on big Cities i. e. Gujranwala, Karachi, Lahore as well as Islamabad. Punjab Sindh Balochistan Khyber Pakhtonkhan Azad Jammu ; Kashmir †¢ Physical Limitations Within Pakistan there are no boundary describe to make available the services by both companies. No such condition is stand in services about Effectiveness of celebrity in brand endorsement of this corporation as yet it can go from corner to corner the state edge. †¢ Revenue This feature does not persuade the company marketplace segmentation policy 2. 3Target marketing strategies Mobilink Indigo Every region take account of AJK of Pakistan residents is the goal marketplace, each person in Pakistan desire to make use of mobile that make a wide goal market for the services area. At this time Mobilink indigo has in the order of Fifty million cellular subscribers. Mobilink indigo objective about Effectiveness of celebrity in brand endorsement is to imprison all section of its marketplace , early age kids , youthful, aged, undergraduate , expert, industry peoples, Mobilink indigo has modify selection of all these group of students of consumer. Within Pakistan the majority of the residents are based on middle class so Mobilink indigo is mostly focus aim their services are middle class popular. Following are the target marketing strategies of Mobilink indigo. Decreased value sales There are various diverse packages has been launch to thrust the purchaser to use the invention greatest. These packages also facilitate the client to control from one system to any more. Inducement on usage There are many inducement bring in to use the maximum services for example by calling initial two minutes the after that five minutes are without charge of price. Inducement on control to set of connections To give confidence the client Mobilink indigo as well as Telenor persona obtainable inducement to customers like free of charge minutes and without charge sms for a precise era. Telenor Persona Telenor persona market strategy is to focal point on to increase in number of subscriber through out the world and also focus to develop our leading position in certain regions with a broad range of communication services Following are the target marketing strategies of Telenor persona. To strengthen our location in certain province Telenor Persona try to strength our location in certain province for provide different service to our customer for target market. Focusing on the Customer’s section Focusing on the Customer’s segments means to build packages through extensive and aggressive study skill like because of its large incident as it is one of the establish in services, so they use their effective services and come up with so many packages in that state that is useful for kind of citizens. 2. 4Advertising objectives of the Company The advertising objectives are the following There are less ads being run for Telenor Persona in comparison to the Mobilink indigo. The reason for this is that the main objective is to keep a favorable brand image in the eyes of the corporate clients and there is not too much bombardment of ads. Also the ads are meant to enhance the postpaid users by offering them innovative services like internet, emailing, etc. The objective of Mobilink indigo and Telenor persona to make the services separate from others and to convince on the customers Mobilink indigo increase market share and to push brand favorite and to be a focus for maximum customers as well as to attain the association objective through services 2. 5Message strategy: For each brand and for a number of adverts for these brands there are different message strategies are used. Telenor-Persona The equivalent case is with Telenor, they modify their message executive method regularly to keep away from their customers other public get uninterested. For example Telenor used â€Å"technological proficiency† and â€Å"picture† which helps citizens smile on their visage. 2. 7 Reach, frequency and impact Mobilink indigo and Telenor persona to his most excellent to present their services to their customer and contributor it has a sensible budget for encouragement.

Book Review on the Third Side by William Ury

Book Review of â€Å"The Third Side: Why We Fight and How We Can Stop â€Å"by William Ury Reviewed By: Syed Shahzad Ali Class: M. Phil ( DPA) Review Submitted to: Dr. Anila Amber Dated: 17th October 2012 Book Review of â€Å"The Third Side: Why We Fight and How We Can Stop â€Å"by William Ury This is a state-of-the-art book on conflict management and negotiation by well known negotiator and mediator William L. Ury, an American National, who is world's leading negotiation expert, he has mediated situations ranging from corporate arena to wildcat strikes, and from family disputes to ethnic wars in the Middle East, the Balkans, N.Ireland and many other places. He has also worked on the problem of how to prevent nuclear war as a consultant to The White House Crises Management Center. He received his B. A from Yale and his Ph. D. in social anthropology from Harvard University. The structure of paperback â€Å"The Third Side† is concerned, it’s 251 pager light weight wi th blue cover page book which is easy to carry and read any where even in a train or bus while travelling or in coffee shop or at bed time, the font of Times New Roman has been used in the book with Bold heading ; text of book is justified.It facilitates the all state of affairs and human situations whether they belong from corporate arena to management ; labor disputes and from family crises to negotiation or peace talks between two warring countries i. e. its transforming conflict at home, at work and in the world in to Peace. This book has been written ; published in USA by Penguin Books. The title of the book is quite attractive and self explanatory for the affairs of conflict and its resolution i. e. â€Å"The Third Side † . The cover page content, color and logo again, portray the whole theme of paperback, its xplanatory subtitle on cover page of â€Å"Why We Fight And How We Can Stop† and In logo two human have been depicted in front and the word Third has been placed in between, in which the Alphabet â€Å"I† has been presented as Human which for surely complement the main Title of Book. The Purpose of book is to diminish the possibilities of conflict and change the culture of conflict within our families, our workplaces or organizations, our communities, and most importantly within our world. The idea of paperback is to explore the reasons we are in conflict and sets forward a roadmap to resolution.The author has given ten roles convincing manner for the prevention (Provider, Teacher, Bridge-builder), containment of conflicts(Mediator, Arbiter, Equalizer, Healer) and its resolution(Witness, Referee, Peacekeeper). These ten practical roles described as managers, teachers, parents, and citizens–that each of us can play every day to prevent destructive conflict, but much detailed has not been given about which sort of personalities can adopt to which role/s or Can anyone play the all roles simultaneously?And in our Pakistani s ociety where we have limitations to interfere into the other affairs as third side by using all ten roles cannot be possible to play by one individual. Apart from mediation, all roles lack in to tell someone that how one can develop the qualities to perform such roles and how you can do it? As far as his methodology is concerned so it's quite simplified but more hypotheses can be created region wise graphical representation but book lacks in it for instance author can segregate the chapters region wise that how one conflict resolves in one society i. . in east or west etc and variation in conflicts level in different societies or cultures. Much of examples are from his personal cases or experiences which have been discussed over again and again throughout the book but case studies from some other references can be included to prove his point of view which must give his work more authentication. Author is an anthropologist that’s why he has given too much depth in first too ch apter where he specifies about the history of human being and its evolution, culture development, population growth on earth , agriculture istory, industrial & Knowledge revolution, Development of weapons & wars etc, which some time distract the reader ‘s attention from its main theme of conflict management. Tone ; Expression of author was strong in beginning but it has become soften when third segment of book started from How can we stop? And at the end again tone ; expression of author found strong. Ideology of an author is ideal which might be varied from culture to culture ; Society to Society. Argument presented in the paperback with lot of enthusiasm ; conviction, one should appreciate it as well.Grip on content were sufficient within a single part of book and linkages among thr paragraphs were better but among the three parts it bit distracted as first part of book was bit lengthy ; over detailed and reader may lost the direction if he is not reading it in a one sitting . Conclusion has been depicted in a very persuasive ; suggestive manner which left the profound impression on the reader mind about the third side ; Conflict Management. It’s a significant contribution by William Ury to the domain of conflict Management.It's not only give the new meaning to manage the relationships while dealing with difficult people which is need of today's world specially for the society of Pakistan, but also it is equally instructive for the students of social sciences or psychology. One should read it once in his/her life whether one is professional or not or student of conflict management, to create a better understanding about the third side ; conflict resolution. It is the prime need of our society in Pakistan to include this special gift on Conflict resolution to make it the part of our educational curriculum.

Buddhism Essays (1386 words) - Yogacara, Buddhist Practices

Buddhism Buddhism, one of the major religions of the world, was founded by Siddhartha Gautama, the Buddha, who lived in northern India from 560 to 480 B.C. The time of the Buddha was one of social and religious change, marked by the further advance of Aryan civilization into the Ganges Plain, the development of trade and cities, the breakdown of old tribal structures, and the rise of a whole spectrum of new religious movements that responded to the demands of the times (Conze 10). These movements were derived from the Brahmanic tradition of Hinduism but were also reactions against it. Of the new sects, Buddhism was the most successful and eventually spread throughout India and most of Asia. Today it is common to divide Buddhism into two main branches. The Theravada, or "Way of the Elders," is the more conservative of the two; it is dominant in Sri Lanka, Burma, and Thailand (Berry 23). The Mahayana, or "Great Vehicle," is more diverse and liberal; it is found mainly in Taiwan, Korea, and Japan, and among Tibetan peoples, where it is distinguished by its emphasis on the Buddhist Tantras (Berry 24). In recent times both branches, as well as Tibetan Buddhism, have gained followers in the West. It is virtually impossible to tell what the Buddhist population of the world is today; statistics are difficult to obtain because persons might have Buddhist beliefs and engage in Buddhist rites while maintaining folk or other religions such as Shinto, Confucian, Taoist, and Hindu (Corless 41). Such persons might or might not call themselves or be counted as Buddhists. Nevertheless, the number of Buddhists worldwide is frequently estimated at more than 300 million (Berry 32). Just what the original teaching of the Buddha was is a matter of some debate. Nonetheless, it may be said to have centered on certain basic doctrines. The first of the Four Noble Truths, the Buddha held, is suffering, or duhkha. By this, he meant not only that human existence is occasionally painful but that all beings; humans, animals, ghosts, hell- beings, even the gods in the heavens; are caught up in samsara, a cycle of rebirth, a maze of suffering in which their actions, or karma, keep them wandering (Coomaraswamy 53). Samsara and karma are not doctrines specific to Buddhism. The Buddha, however, specified that samsara is characterized by three marks: suffering, impermanence, and no- self, or anatman. Individuals not only suffer in a constantly changing world, but what appears to be the self, the soul, has no independent reality apart from its many separable elements (Davids 17). The second Noble Truth is that suffering itself has a cause. At the simplest level, this may be said to be desire; but the theory was fully worked out in the complex doctrine of "dependent origination," or pratityasamutpada, which explains the interrelationship of all reality in terms of an unbroken chain of causation (Conze 48). The third Noble Truth, however, is that this chain can be broken, that suffering can cease. The Buddhists called this end of suffering nirvana and conceived of it as a cessation of rebirth, an escape from samsara. Finally, the fourth Noble Truth is that a way exists through which this cessation can be brought about: the practice of the noble Eightfold Path. This combines ethical and disciplinary practices, training in concentration and meditation, and the development of enlightened wisdom, all thought to be necessary. For the monks, the notion of offering extends also to the giving of the dharma in the form of sermons, to the chanting of scriptures in rituals (which may also be thought of as magically protective and salutary), and to the recitation of sutras for the dead (Corless 57). All of these acts of offering are intimately involved in the concept of merit-making. By performing them, individuals, through the working of karma, can seek to assure themselves rebirth in one of the heavens or a better station in life, from which they may be able to attain the goal of enlightenment. Zen Buddhism Zen or Chan Buddhism represents a movement within the Buddhist religion that stresses the practice of meditation as the means to enlightenment. Zen and Chan are, respectively, Japanese and Chinese attempts to render the Sanskrit word for meditation, dhyana (Coomaraswamy 94). Zen's roots may be traced to India, but it was in East Asia that the movement became distinct and flourished. Like other Chinese Buddhist sects, Chan first established itself as a lineage of masters emphasizing the teachings of a particular text, in this