The Trick To Writing Admission Essays

The Trick To Writing Admission Essays So I’ll make Jane Eyre my great book, as it has caused me to feel greatly solaced. In a well-written book, life-altering challenges and mundane activities alike are transfigured into something of consequence, as if they are part of a grand, unperceivable pattern. The aspect of Clevenger that I identify with is not the blind followership, but followership nonetheless. I may not agree with the goal we pursue or how we try to reach it, but if I am given a job to do I will do it thoroughly and with all my effort. Pashtuns are the ethnic group that make up a majority of the fighters in that country and they have a system of core beliefs that make one a Pashtun called Pashtunwali. This never-ending cycle is the reason Afghans have been fighting almost constantly since 1979. This is why I think that “warheads on foreheads” is strategically counterproductive. Being given the Sisyphean task of killing our way out of an insurgency, the only response I can have is to work very hard to be sure that the warheads are landing on the right foreheads. The Yosarian in me changes the question from “How do we succeed? ” to “How do we minimize the loss of civilian and allied life while we inevitably fail? ” The Clevenger in me responds to this new question with a sense of patriotic, even divine, duty. As a small child, I did not fully grasp the implications of translation and the issues that arise from recitation. Now, as a student of Latin, I understand the strain of translation. No two translations are ever the same, usually due to the education and bias of the translator. The D’aulaire’s remain true to the wildly complex myths of Ancient Greece while crafting an accessible book for children. The D’aulaire’s take on Greek tales gives sweetness and life to staggeringly human stories while still painting characters in divine light. Although gods, the heroes of Olympus would make mistakes, get angry, and fall in love. One aspect of this is Badal, or retribution, essentially meaning that if someone harms or even insults a friend or family member it is your duty as a Pashtun to take revenge, generally by spilling blood. Because of this, for every fighter we kill, we create a whole family of new fighters. I once heard art defined as anything that makes its audience feel and react. I like this definition, so I’ll posit that any art that causes a person to feel, greatly, is great. But all of the sympathetic characters are fulfilled and have appeared to live their lives with intention, so their ends are far from tragic. I am tempted to write about a more important book, something a little weightier and more historic, but I feel it would be most appropriate to write about Jane Eyre. It’s a book that’s exceptionally significant to me because it has been an exceptional source of comfort. Even when we finally joined we only declared war on the Nazis in response to their declaration of war on us. Clever minds like Lehrer, Vonnegut, and Heller looked at Americans patting themselves on the back after the war, as if we had won a moral victory. The same people who hadn’t wanted to fight the Nazis in 1939 or earlier were now congratulating themselves for defeating them. I can see aspects of both Yosarian and Clevenger in myself. Like Yosarian I think it is important to question my reality, and view what I am told is “common sense” with skepticism. While Clevenger just blindly believed and followed what he was told was patriotic, Yosarian questioned why a bunch of people he didn’t know wanted to kill him. I think it may be the moral certainty we now have about that war. Nazis are evil, we know that now, or at least many of us do, but at the time, the war raged for three years before the United States entered.

Writing The College Essay

Writing The College Essay How many people read each essay varies by institution with two being somewhat standard. Your encouragement, ideas and overall support can go a long way in helping your students write their essays. Emphasize to students the importance of writing an informed essay. For example, they should not write about a fantasy meeting with a famous artist and get the titles of the artist’s paintings wrong. It’s important to draw your reader in from the very first sentence. Take a look at some of these opening lines from college entrance essays submitted to Stanford University. The essay illustrates her joy in trying new things and having diverse interests. This helps us understand how Madison would thrive in a liberal arts academic setting with lots of flexibility where she can find the unique cross-sections of her interests. Jerry’s essay helped the admissions committee understand his background and how he persevered and grew through debate. Although we had already learned about Jerry’s enthusiasm for debate in other parts of his application, this essay gave so much more depth into why this activity is meaningful for him. Given what he shared in his essay, we can imagine Jerry being an active participant both in and out of the classroom. These selections represent just a few examples of essays we found impressive and helpful during the past admissions cycle. At this point, you’ve come up with more ideas than you can possibly fit into one essay. Now you need to focus your goals to only three or four ideas â€" the ones that will make you the most attractive to the college admissions board. No matter what the prompt asks, you want to ensure you include those three or four ideas in your college admissions essay. The theme of the essay can range from personal achievements to political controversies. This means you can adjust your writing style to fit the message of the prompt. This guide will explain how to write a 500-word scholarship essay. Admissions officers tell us they read every essay. The extra length gives room for extra creativity, but it also requires more time to put the perfect piece together. During your scholarship applications, you may need to submit a 500-word essay answering a specific question. The number of reviewers reading the essays vary from school to school. I cannot make that claim, but I do believe that most of them are read. In smaller to mid size colleges they are certainly read, at least by two readers, and all Honors College essays are read. Most colleges hire readers during the application season. Log into your admissions application account to verify the status of your application. Like the Honor Scholar Program itself, these essays address a variety of topics and represent different kinds of opportunities for thought. If everything from 250 to 650 words is fair game, what length is best? Some counselors advise students to keep their essays on the shorter end, but not all colleges place the most value in succinctness. Dr. Allen Grove is an Alfred University English professor and a college admissions expert with 20 years of experience helping students transition to college. Creativity is an aspect very much appreciated in writing, but don’t assume that a creative essay is not also an organized one. Obviously, you don't want to write a bunch of words without meaning, so make sure you write about just one subject at a time. Another scholarship essay length you may encounter is 1,000 words. With a 1,000-word scholarship essay, you will need to cite sources and provide detailed references to support your claims. 1,000+ word essay prompts are often used for writing competitions, where you may be asked to create a fictional story. The application essay is your opportunity to impress an admissions officer with your determination and existing knowledge of your chosen subject. Make sure it reflects all of your skills and ambitions, and show how your chosen program will help you achieve future goals. After you’ve read through the instructions a few times and gathered your notes, you can start creating an outline to organize your essay and decide what message you want to send. Madison’s fun writing style left the admissions committee entertained, but more importantly gave us insight into her outlook and personality.

Where to Publish Mobile Apps Android vs iOS

Where to Publish Mobile Apps Android vs iOS To publish on Android or on iOS? That remains to be one of the most frequently asked questions among mobile app developers. There is no doubt that these two are the main players when it comes to operating systems in mobile technology. Both sides have advocates listing the many reasons why it is the better platform. The comparison often became too lengthy and confusing that mobile app developers are left scratching their heads and eventually decide to pick randomly, hoping for the best. © Shutterstock.com | BloomuaIn this article, we explore 1) mobile apps development, 2) a look at Android, 3) a look at iOS, 4) a comparison between Android vs iOS, 5) Google Play vs the App Store, and 6) which is better: to publish on Android vs iOS?MOBILE APPS DEVELOPMENTPhones used to have only one purpose: communication. Over the years, technology has grown by leaps and bounds, and phones became, well, smarter, giving rise to the smartphone era. Along with this change came the increased capabilities of smartphones, and one of the most characteristic changes is the arrival of mobile apps.Mobile apps are essentially computer programs that are operated or ran on mobile devices, particularly smartphones and tablets. They have all started with an idea, and then the design and development stage follows. Afterwards, it is time to publish the app. The succeeding discussions will address the question on the platform where the mobile app will run. Should it be on the Android interface? Or would iOS be the better choice?A LOOK AT ANDROIDBackgroundAndroid, which was initially released on September 23, 2008, was developed by Google, utilizing an open source model. Among all the operating systems existing today, it has the largest installed base. It is currently available in 70 languages.Android devices can get its Android apps from Google Play. It was originally known as the Android Market, which then became Google Play Store, until it eventually became known as Google Play.Interface and CustomizabilityThe user interface of Android is graphical, revolving around the concept of direct manipulation. Objects on the screen are manipulated by simple actions such as a tap, a pinch, a swipe in various directions, and more.UsabilityAndroid is used for smartphones, tablet computers, many types of wearable devices, televisions, and even cars or vehicles.Publishing ProcessIn order to publish the app to Google Play, you must have a Google Play publisher account and familiarize your self with the publisher console and various tools provided. Fill out the required information at the Google Play Developer Console, agree to the distribution terms, pay the corresponding registration fee (now at $25) and wait for verification of payment and registration. Once your account has been verified, publishing your app is done directly through the Developer Console, which is an easy-to-use publishing wizard that even beginners and first-time app publishers won’t have a hard time understanding how to go about it.A LOOK AT iOSBackgroundThe mobile operating system known as iOS was created in 2007 by Apple for exclusive use of Apple devices, such as the iPod Touch, the iPhone and the iPad. Currently, it is the most commonly used operating system for tablets all over the world and is available in 40 languages.The official app store for the iOS operating system, on the other hand, is the App Store.Interface and CustomizabilityApple enabled the use of multi-touch gestures in the iOS user interface, so actions are taken by sliding, tapping, pinching and swiping, aside from pressing on buttons and switches. It shares the same direct manipulation foundation that Android is based on.Since the iOS interface is locked, customization options are severely limited. But there is one way to get around this limitation: the concept of jailbreaking, which is basically a way of hacking into the iOS in order to add or enable features and functionalities that are otherwise not recognized and allowed by Apple. Once an Apple device has been jailbroken, it becomes relatively easier to customize it.UsabilityApps published on iOS are for use in smartphones and tablet computers produced by Apple. These include the 5th generation (or later) iPod Touch, the iPhone 4s and later versions, the iPad 2 and later versions, all generations of the iPad Mini and, recently, the 4th generation of the Apple TV.Publishing ProcessUnlike the publishing and application process for Android apps, ex pect to comply with more requirements when publishing an iOS app on the App Store. The app owner or developer must first create an App ID and a Distribution Provisioning Profile. The application will have to be made and submitted through iTunes Connect, a tool suite for managing iOS application. The application must have been configured or fine-tuned, especially in terms of the detailed information about the app you are aiming to publish, before submitting it to iTunes Connect.You will also be asked to create and submit the following app certificates:Distribution certificate â€" a one-time certificate, this will be used for all the apps that you will publish on the App Store.Push Notification certificate â€" this certificate allows developers to upload their app to AppsBuilder.Mobile provisioning â€" this certificate is created in every instance where a new app is published in the App Store.Through the Publication Center, you can then choose the app that you are planning to publish, providing all the required information about the app. There is a checklist provided that you have to completely comply with, then you can publish your app.There are higher chances of getting rejections when applying for publication on iOS, primarily because they have a lot of requirements that developers find too complicated and too exhausting to comply with.A COMPARISON BETWEEN ANDROID VS iOSAndroid and iOS are currently the two top platforms and most used mobile operating systems in the world. In the United States alone, these two are duking it out for the top spot. Currently, iOS ranks first in the US, but Android is closing in real fast. Also, despite the fact that there are several mobile software and app distribution platforms around, the two largest app stores cater to Android and iOS. It is Google Play for Android apps, and the App Store for iOS apps.Deciding between publishing on Android and on iOS will surely take a toll on many app developers, because there are a number of considerations that have to be made before getting to make a final choice.Android wins at:Customizability or flexibility, particularly in the design. Developers can tweak, change and manipulate pretty much anything in order to customize the app. Customization options in iOS are limited unless, of course, a “jailbreak” is performed.Availability with respect to devices. It can be found on many smartphones, tablets, and similar devices, from various manufacturers including, but not limited to Samsung, Sony, Motorola, HTC, LG, Lenovo, Kindle Fire, Asus, and more. iOS, on the other hand, is only available on Apple products, such as iPhone, iPod Touch, iPad, and the later versions of Apple TV.Audience size. The number of Android users is exponentially growing, so developers can expect to have more potential downloads and users when they choose to publish their apps on it instead of on iOS. If you also compare the language capability, Android is clearly the winner, being available i n 70 languages compared to iOS’ 40.Ease of access by users. Anyone wanting to get their hands on an Android app can go directly to the giant Android app store, Google Play. Aside from that, they can also get Android apps from other app stores such as Amazon and Getjar. iOS apps, on the other hand, can only be downloaded from Apple’s app store.Ease of approval and publication. iOS is known to have a more stringent and tough guidelines for any app applying for approval in being published. There are a lot of distribution profiles and certifications involved, and they are not all that simple or straightforward, either. Many mobile app developers actually find it relatively easier to have their apps approved on Android, since all it takes is signing the developed app via a simple wizard.iOS wins at:Design quality. App design standards in iOS are generally higher, because they have stricter guidelines that mobile app developers have to comply with before their app gets approved for pu blication.Ease of app development. According to many app developers, developing apps specifically for iOS publication is easier than on Android. This is because iOS makes use of user-friendly development tools and software. Apple’s Xcode is particularly getting a lot of thumbs up. Part of the reason that it is easier to build apps for iOS is because the app is being designed only for Apple devices. It is much more difficult to develop for Android because there are a lot of technical considerations to take into account, such as the brand or manufacturer and even the model of the device.Faster media transfer. It is easier in iOS since all that is needed is a desktop application to transfer media and other files between and among devices. In Android, however, there are compatibility limitations. The ease of the transfer of files will largely depend on the model, and even the version, of the devices involved.Social media Integration. Users find it much easier to post status updates, t weets, or share posts on social network sites such as Facebook and Twitter when using iOS. This is a great tool for those who are aiming to reach a wider audience or have more people find out about their app and download it from the App Store. Android is also starting to improve its social media integration features, but there is no doubt that iOS already had a headstart.Privacy and control. The users will have more control on which app can have access to their private information, and the level of access that they are willing to give these apps. Developers publishing on iOS will already have addressed an issue that concerns many users in terms of their privacy.Protection of proprietary rights. Apps published on iOS and released at Apple’s App Store tend to have more protection in favor of the owner or developer. Copy protections are more in place and more solid than in Android’s Google Play.Profitability. If mobile app developers want to make profit, publishing on iOS is the pr eferable option. Revenue is considerably higher in the Apple marketplace because Apple users are generally more willing to spend money on apps than Android users.GOOGLE PLAY VS THE APP STOREWhen choosing between Android and iOS publishing, we cannot help but make a comparison of the two giant marketplaces where these apps are distributed. For the longest time, iOS has been the leader, in terms of revenue, number of app offerings and number of developers. But that is no longer the case, as Android has been making a major surge forward in recent years.Granted, the App Store is still the more profitable option, as discussed earlier. Compared to Android, it is the cash cow. Many apps on Google Play tend to be free and are supported by ads, and many users do not really like seeing ads on their apps, and that is partly the reason why they are willing to pay a premium to get rid of those.There is also a general perception among the general public that apps distributed at the App Store are of higher quality, thanks to the quality filter that Apple has set up in place. This means that poorly made apps will not be able to be distributed in the App Store. The relative ease with which apps can be distributed and approved in Google Play means that low quality apps can slip through the cracks.We have already discussed how a majority of Android users belong to the lower income demographic. That means they are happy with smartphones that have the basic utilities, and they will look for apps that do not require them to pay money.Google Play, on the other hand, is found to be more developer-friendly. Developers have an easier time rolling out major updates, and they can respond better to users who leave their reviews or testimonials. Download stats for apps are also shown, so the developers can track download history of their apps, and users can view the popularity of the apps before they download them.One strategy employed by developers, especially the new ones, is to publish on Android first. That is where they will get attention for their work and, once they have built a following or have obtained a feel for the market and their audience, move on to publishing on iOS once they are ready to make some money.The general consensus among experts is that iOS is the better marketplace, for developers and app users alike. It is certainly more profitable, and it offers more top quality apps. That does not mean that all apps on Android are crap, because there are actually many outstanding ones. It’s just that the App Store has more of them.Therefore, choosing between the two marketplaces will depend on the goal of the developer. Is it for profit? Is it to obtain exposure? Does the developer just want feedback on his app?WHICH IS BETTER? TO PUBLISH ON ANDROID VS iOS?At the end of the day, the decision on whether to publish on Android or on iOS will hinge on the target audience, or the users whom you want to download your app. Apple users are generally seen as t he more affluent and, therefore, willing to spend top dollar for very good apps. That is why app developers who are purely or largely looking to earn a big profit off their app will generally look towards iOS. With that said, your app should give a good value to justify the investment. The Apple customer base was also often seen in the past as the larger one, although that is now up for debate since the number of Android users is steadily increasing, thanks, in large part, to the fact that there is now a massive amount of Android devices that are available in the market today. They are available at various price points, mostly in the low to mid-price range.This is most likely the reason why the audience for Android is seen to belong to the lower-income demographic. Developers, especially the newer ones who are still aiming to establish a presence in the app world â€" without necessarily making money off their app â€" may also not mind publishing their app for free on Android.There i s one option that many mobile app developers are now taking: publishing on both platforms. Developers are now able to design apps that will work on both Android and iOS, so deciding whether to publish on one or the other is no longer an issue. If you look at the top apps on both platforms, you will find that they are basically the same. That is because the developers have managed to walk that fine line and reconcile the differences between the two. As a result, they are getting the best of both worlds.

Information and Strategy on the E-commerce Website...

Introduction: This report gives us detail information about e-commerce electronic web site Crutchfield.com which is based on an online order with high quality content information to customers. This enterprise was started 40 years ago by Bill Crutchfield as a print â€Å"miagalog† with an objective to provide a new and better approach of shopping experience. Currently the company has built one of the most successful consumer electronics stores online by providing more informative content than its competition. Crutchfield website includes product reviews, videos and online tools supported by a team of experts who can be contacted by medium of phone satellite. Crutchfield generally targets the crowded consumer electronics marketplace by focusing on providing superior service selling millions of electronic devices to aficionados and beginners based on demographic and psychographic features. Crutchfield also targets customers who are electronic enthusiasts who are generally looking for certain specific products where the company delivers distinct content for this type of customer. According the survey conducted by the market analyst, it has concluded that most of the user of this website is found to be men with a percentile of 85 and the age group targeted is to be in the range of 20 to 45 years, who are generally willing to spend minimum amount of $250 per order. Crutchfield.com guides customer the entire process from choosing the right system they make, model and year of car to

Importance of Human Resource Department - 1946 Words

The importance of the Human Resource Department by Ng Hui Chen, GSM Employee is one of the most important assets of a company as they have significant influential power to the success of a company. Therefore, effective and efficient human resource management is crucial to every organization. However, the emergence of the centralized Human Resource Department (HRD) has created conflicts on whether the responsibility of human resource management should lie on line managers or HRD. The debate about the roles of line managers and centralized HRD in human resource management has been ongoing since couple of years ago (Hutchinson and Purcell, 2003). In my opinion, HRD remains as one of the important role within an organization despite the need†¦show more content†¦HRD can step in to investigate and change the line manager’s decision. According to Amit Bhagaria, 2010, some unscrupulous companies will run roughshod over the rights of their employees. With HRD to review and evaluate the HR policies all the times, they will ensure the rights of the employees are always secured. HR personnel are also the staff of the companies. Certainly, they wouldn’t allow the company to run roughshod over their rights as well! In this way, they have helped to improve the general staff’s well being. When the staff feels positive about the company, they will improve productivity and are also more likely to stay with the company longer. HRD can serve as the channel of assistance or complaints to staff. Some of the human resource issues need to be tackled by third party like HRD other than the line manager. For example, a staff might decide to leave the company when the line manager declines his/her request of transfer. Staff might be retained in the company with the assistance of HRD. Apart from that, staff can also file their complaints to HRD when there are unfair treatments by line managers. Besides, HRD can assist to conduct the exit interview for staff that are leaving the company. Staffs tend to more reserve in the exit interview conducted by line manager if the reason of resignation is due to that line manager. Hence, the outcome of theShow MoreRelatedThe Importance Of A Good Human Resource Department1748 Words   |  7 PagesA good human resource department is essential to any successful businesses in today’s society. Before human resource managers were seen as people who deal with employee disputes and little more, now this is just one small part of their role to organisations. Human resource is a huge department for reasons as being a key planner in helping company’s employee performances. 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After watching this video, I finally recognized the importance of the political frame for a company. What’s more, the Framing Organization put the symbolic as one of the four parts of the frames surprise me. I would think that the s ymbolic of a company is important, but I have never put it on a same importance level as structural and human resources. One thing does not surprise me, but I want to mention is the short speech of Apple. A company, which

Exploration of One of the Many Health Care Resources Free Essays

Today†s health care system is in a constant state of fluctuation and commotion. It is sometimes difficult for the health care consumer to identify a valuable resource when they need one. The purpose of this paper is to explore one of the many health care resources that are available in the greater Philadelphia area and then visit this site to learn more about it. We will write a custom essay sample on Exploration of One of the Many Health Care Resources or any similar topic only for you Order Now Philadelphia, in itself is an outstanding resource to the people of the area. In terms of healthcare resource implications this is true. There are numerous teaching hospitals, museums, clinics, and educational centers in this region. I choose to learn more about Planned Parenthood, a well-known organization in this area as well as nationally. Upon entering the clinic I knew very little about Planned Parenthood. It turned out that what I knew was only a fraction of what Planned Parenthood is really all about. According to the chairperson and president of PP, young people rely on Planned Parenthood to be truthful, confidential and non-judgmental. Women and men are grateful that it is an affordable resource, accessible to all, and respectful of all persons† decisions. Patients fell safe there because they provide safe medical care by trained professionals. Parents can feel a sense of ease because they know that their children are learning correct and valuable information concerning sex. Both donors and investors can feel confident that their gifts are an investment in the health and well being of the men, women, and children in their community. This paper will relay the information received from the site visit to Planned Parenthood in Media, Pennsylvania. It will discuss the mission, services, and financial aspects of Planned Parenthood. Mission Statement. The mission of Planned Parenthood Southeastern Pennsylvania (PPSP) is to protect and enhance reproductive freedom, to increase access to reproductive health care services and information, and to promote sexual health. This mission provides the foundation of PPSP†s services and programs that they offer to the approximately 43,000 men, women, and children of the Delaware Valley. Planned Parenthood was found by a registered nurse named Margaret Sanger in the early 1900†³s. Her belief and reason for founding PP was this, â€Å"†¦ he first right of a child (is) to be wanted, to be desired, to be planned for with an intensity of love†¦ † (Planned Parenthood, 1999). Sanger was tired of watching women young and old die from complications of pregnancies due to lack of education and health care and was tired of seeing unwanted pregnancies carried to term because women did not know their options. Her goal was to both educate and provide for these women the reproductive services that were necessary for what she called reproductive freedom. Benefits of Planned Parenthood Planned Parenthood provides numerous programs and services to the people of Southeastern Pennsylvania. I spoke with a woman named Megan (no last name was provided). She informed me of these services and programs, and helped me to gain a better understanding of what PP really is and does. Health Services. Planned Parenthood provides their services to women as well as men- it is a resource to be utilized by all. It is a common misconception that PP is for women only. They offer reproductive health care for men, women, and teens. They supply every FDA approved method of reversible birth control. These include natural family planning methods, Norplant, Depo-Provera, Birth control Pill, IUD (intrauterine device), condoms, Diaphragm, and cervical caps. Something that they offer is emergency contraception or the â€Å"morning after pill. † It decreases the likelihood of becoming pregnant even after the conception, because it decreases the healthy nature of the uterine wall. It is only effective within seventy-two hours following conception. They also offer walk-in pregnancy testing, options counseling and referrals to abortion clinics and adoption agencies. In the Media office, there are three nurse practitioners on staff who provide complete gynecological examinations including Pap tests. There is a physician who is affiliated with their office; he comes in at least twice a month or upon appointment to review all cases. The NP†s provide breast health checks and teach breast self-examinations. Mid-life services are provided for menopausal women as well hormone replacement therapy. Testing and treatment of sexually transmitted infections for men and women and confidential and anonymous HIV/AIDS testing are available as well. Planned Parenthood does perform first trimester abortions. They also offer a number of other health services such as cholesterol and blood pressure screening. Educational services. PPSP offers educational programs to pre-teens, teens, parents, and caregivers on topics of human sexuality, including health care, family planning, relationships, and HIV/Aids. There are teen peer education groups as well as Latino community workshops provided by bilingual/ bicultural educators. PPSP provides a complete resource center (bookstore and library) which provides a collection of literature on reproduction health care, sexuality, etc. Advocacy. PPSP urges political action for families/ planning and other reproductive health issues by participating in Lobby Days in Harrisburg and Washington. They are also involved in letter writing campaigns and news alerts to inform and motivate the public to become more involved in reproductive health care issues. Costs. All of the above listed services are available to all who enter the clinic at a small fee. The exception is made in the case of children who are thirteen to seventeen; their services and birth control pills are offered at no charge. In all other cases the fees for these products and services are quite low; for example, a routine gynecological examination examinations cost about thirty dollars. PP accepts most insurance plans and Medicaid, including Keystone HMO, PA Blue Cross- Blue Shield, and Personal Choice. They accept US Healthcare for surgical procedures only. Funding Revenue. From July 1, 1996 to June 30, 1007, Planned Parenthood of Southeastern Pennsylvania brought in nearly six million dollars ($5,915,000) in revenue. This included nearly $2. 5 million from patient health and surgical services, 1. million from government grants and medical assistance. Funding Expenditures. In this same fiscal year, Planned Parenthood†s total expenses (5,936,000) were in excess of their revenue by twenty-one thousand dollars. They spent about tree million dollars for patient health services and one million on surgical procedures. Over one quarter of a million was spent towards public information and advocacy. And over half a million was spent on education and training. Other funds were spent for special events, fund raising, and administration. At the end of the fiscal report there are ten pages which list the names of those who have made contributions to Planned Parenthood. These donations range from $25,000 or more to $100. PP relies on the contributions of individuals, foundations, and corporations to support their operations and activities in Southeastern PA. All contributions made to PP are tax deductible (Annual Report). I learned a tremendous amount from visiting Planned Parenthood. All of the ideas that I entered the clinic with were quickly proven wrong and limited by the woman that I interviewed. PP is a valuable resource to all women, men, and teens that are interested in maintaining or improving their reproductive health, reproductive education, or their general health. This is a resource that does not receive the publicity or recognition that it deserves. Hopefully the public is aware of what an asset Planned Parenthood is and how much they offer- more than I did before this project. We in Southeastern Pennsylvania are lucky to have PP to turn to for educational and health care needs. How to cite Exploration of One of the Many Health Care Resources, Papers

marketing ch.5 Essay Example

marketing ch.5 Paper false When analyzing the immediate environment and the macroenvironment, marketers must be careful to keep the firm at the center of all analyses. ⠐ £ ⠐ £ false In the immediate environment, the competition has no effect on consumers. ⠐ £ false Demographics are transmitted by words, literature, and institutions from generation to generation. ⠐ £ false As the euro becomes more expensive relative to the dollar, Americans are likely to purchase more European wines. ⠐ £ ⠐ £ false Macroenvironmental factors include the company, competition, and corporate partners. ⠐ £ false The global spread of technology has eliminated all differences between cultures. ⠐ £ ⠐ £ false Tweens rarely use any type of technology. false he members of Generation X are also referred to as Digital Natives. ⠐ £ ⠐ £ false One of the social trends discussed in the text that is shaping consumer values in the U.S. and around the world is a concern about the vast disparity in income. ⠐ £ ⠐ £ false Burger King no longer uses SpongeBob SquarePants to promote burgers and fries because the character is no longer popular with young children. ⠐ £ false Socially responsible marketing is defined as a strategic effort by firms to supply customers with environmentally friendly merchandise. ⠐ £ ⠐ £ false Inflation refers to the cost of borrowing money. ⠐ £ identify potential opportunities By paying close attention to customer needs and continuously monitoring the environment in which it operates, a good marketer can ⠐ £ ⠐ £ identify potential opportunties As a retail clothing store manager, Randy frequently asks his staff what customers are saying and what they are asking for. He also attends the quarterly clothing show at the regional merchandise mart. Randys efforts will likely help him to ⠐ £ ⠐ £ all of these The factors in the immediate marketing environment include the actions of the ⠐ £ ⠐ £ consumers The centerpiece of the Marketing Environment Analysis Framework is ⠐ £ competition A firms macroenvironment includes all of the following EXCEPT ⠐ £ ⠐ £ the consumer the center of all marketing efforts is ⠐ £ ⠐ £ her target customers As director of a small art gallery, one of Fredericas major concerns is the preferences of the people who buy her artists work. Frederica recognizes that the center of her marketing efforts is ⠐ £ ⠐ £ to offer greater value than competitors offer. One of the goals of value-based marketing is ⠐ £ ⠐ £ from a customers point of view. Ryan knows that one of the goals of value-based marketing is to provide greater value to consumers than competitors offer. To accomplish this goal, Ryans firm must look at everything it does ⠐ £ ⠐ £ needs, wants, and ability to purchase Yvonne knows her firm must look at everything they do from a consumers point of view. One major difficulty is that a consumers __________ change(s) over time. ⠐ £ ⠐ £ This generation puts a strong emphasis on work/life balance and are experts at using various media forms. Select the statement that best describes the key traits of Generation Y. ⠐ £ Time-poor society When an office supply store offers self-check-out, extended hours at its stores, and online shopping with next day delivery, it is trying to address what type of concern? ⠐ £ privacy. When you register your telephone number with the Do Not Call Registry, you are responding to a need for⠐ £ ⠐ £ the firm itself In the immediate marketing environment, one key factor that affects the consumer is ⠐ £ match their core competencies. Successful firms focus their efforts on satisfying customer needs that ⠐ £ match its core compenetencies The Mayo Clinic in Minnesota is known for top-quality medical care. For decades, even presidents and dictators from around the world flew to the Mayo Clinic to utilize its services. The Mayo Clinic used its reputation to create additional medical facilities in Jacksonville, Florida, and elsewhere. This is an example of a firm focusing its efforts on satisfying customer needs that ⠐ £ all of these When evaluating competitors, marketers need to assess competitors ⠐ £ likely reaction to Yuris promotional activities. Yuri is considering a new promotional campaign in which he will compare his products to those of his competitors. Before initiating the promotional campaign, Yuri will likely assess his competitors strengths, weaknesses, and ⠐ £ ⠐ £ corporate partners The firms that work along with the focal firm to provide goods and services to consumers are viewed as⠐ £ ⠐ £ corporate partners Firms that provide materials, transportation, advertising, accounting, and other goods and services, helping a firm create value for its customers, are called ⠐ £ ⠐ £ external The difference between a firms immediate marketing environment and its macroenvironment is that the macroenvironment is ⠐ £ ⠐ £ culture The shared meanings, beliefs, morals, values, and customs of a group of people constitute their ⠐ £ regional culture Political candidates are notorious for appealing to the different beliefs and values of groups of potential voters in different areas of the country. These politicians are appealing to differences in ⠐ £ ⠐ £ culture Insight Guides, a line of travel books, provides travelers with background information about the peoples beliefs, values, and customs. Insights books educate travelers about a countrys ⠐ £ ⠐ £ can help to identify a particular group that might be interested in the marketers products. When studying culture, the challenge for marketers is to determine whether culture all of these Marketers have learned that culture influences __________ consumers buy. ⠐ £ ⠐ £ country culture Late in the day on September 11, 2001, the day of the World Trade Center attacks, Americans purchased all the American flags Walmart stores had available, nationwide. These purchases were indicative of can be used as a relevant identifier for a particular target group. he United States has often been called the melting pot society, integrating people from many different cultures into the social fabric of the country. The challenge for marketers is to determine whether a groups culture ⠐ £ ⠐ £ all of these identifiable elements of a countrys culture include ⠐ £ ⠐ £ language When considering the use of a radio commercial in England that was designed for U.S. markets, a marketer would likely need to consider which of the following aspects of culture that might be different between the two countries? ⠐ £ regional culture In New England foot-long sandwiches are called grinders while in many other parts of the country they are called subs. This is an example of the impact of ⠐ £ ⠐ £ reduce regional cultural differences. the shift of population from the Rust Belt in the North to the Sun Belt in the South and Southwest will likely ⠐ £ ⠐ £ all of these Typical demographic data include ⠐ £ ⠐ £ demographics When marketers look at advertising media they often begin with viewer or listener profiles such as age, income, gender, and race. They then compare the media profile with their target audience. These marketers are using __________ to see if the media fit with their advertising agenda. ⠐ £ ⠐ £ purchase behavior Generational cohorts are groups of people of the same generation who have similar __________ because they have shared experiences and are in the same stage of life. ⠐ £ ⠐ £ demographic data indicating that Monday Night Football attracts male viewers and the Academy Awards attracts female viewers. Viewers of the baseball World Series are likely to see ads for beer and cars, and viewers of the Academy Awards broadcast (the Oscars) are likely to see ads for clothing and hair care products, due to ⠐ £ baby boomers From a marketing perspective, what separates __________ from the generation before them is that they are individualistic, value leisure time as a high priority, and are trying to maintain their youth. ⠐ £ generation x Marketers selling to the __________ generational cohort need to recognize that these consumers are not too interested in shopping, are cynical, and are less likely to believe advertising claims than the generation(s) before them. ⠐ £ ⠐ £ generation x Julie is an experienced shopper. She has been doing the familys weekly shopping since she was twelve. She is not very interested in status items, and questions advertising claims. Julie is most likely to be in the __________ generational cohort. ⠐ £ ⠐ £ generation x The __________ generational cohort is characterized by the question, Why shop at Neiman Marcus when Kohls and Target are just as good, cheaper, and more convenient? ⠐ £ ⠐ £ generation y Tweens are part of which generational cohort? ⠐ £ greenwashing ABC Company knew that its customers were interested in environmentally friendly business practices, so it began marking all of their products as environmentally friendly because they were made with all natural ingredients, even though ABCs plant was one of the worst polluters in town. The new term for this practice is ⠐ £ income in the United States has become more unevenly distributed. When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that ⠐ £ ⠐ £ creates opportunities to provide value to each group. Astute marketers recognize that the increasing disparity of income between upper- and lower-income groups value ince the late 1970s, most American families have seen their income growth stagnate, with income rising only slightly more than inflation. This has changed many Americans consumers concept of ⠐ £ ⠐ £ useful predictions of purchase behavior. for some products, marketers can combine education level with other data like occupation and income to obtain ⠐ £ ⠐ £ spend their disposable income differently. Marketers know that, compared to high school graduates who are working full time, college students ⠐ £ have been blurred in the past several years. gender roles they speak different languages and come from different cultures. Marketers should not assume that they can target all Asian consumers in the United States with one strategy because approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups. Marketers in the United States are paying increasing attention to ethnic groups because ⠐ £ New York, Los Angeles, and Chicago. Marketers are more likely to find higher concentrations of foreign-born Americans and recent immigrants in⠐ £ the fastest growing minority population. Though Asian Americans comprise only 3 percent of the U.S. population, they represent ⠐ £ green marketing strategic efforts to supply consumers with environmentally friendly merchandise are called ⠐ £ more green-consumer conscious. Compared to consumers in the United States, Europeans are ⠐ £ ⠐ £ add value that other products do not have. By offering environmentally responsible products, green marketers ⠐ £ ⠐ £ value contributing to a greener environment. Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos. These consumers ⠐ £ Honest telemarketers found it easier to reach customers. he U.S. Federal Trade Commission created the Do Not Call Registry to curb problems with unwanted telephone solicitations. Which of the following was NOT one of the results? ⠐ £ his lack of privacy. Recently, Jason, one of the few Americans who has not registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was shocked and very concerned about ⠐ £ grab consumers attention. The many demands on consumers today have made it more difficult for marketers to ⠐ £ ⠐ £ all of these The reality that marketers face consumers who are time poor is illustrated by the fact that ⠐ £ ⠐ £ making their products available whenever and wherever consumers want them. Because Americans are working longer hours without increases in real, disposable income, and are utilizing an army of communication devices to keep up with the demands in their personal and work lives, retailers are ⠐ £ ⠐ £ the time-poor society. David travels a great deal in the course of his business. He has noticed ads in many new places, including fortune cookies, baggage claim conveyor belts, on the sides of buses, etc. Marketers would like to reach David, and are responding to concerns about ⠐ £ ⠐ £ advertising their products heavily on daytime television. Gretchen has a job that requires working late several nights a week. This puts a lot of strain on her to find time to shop and prepare meals for her family. Grocery stores recognize the importance of consumers like Gretchen and have responded in all of the following ways except ⠐ £ meet inventory needs. A recent advance in technology called RFID makes it easier for manufacturers, distributors, and retailers to track items through production, distribution, and sales. This advance helps the firm to ⠐ £ ⠐ £ age When marketers monitor the economic situation affecting their target markets, they are likely to monitor changes in all of the following EXCEPT ⠐ £ Mexican products became more expensive while U.S.-made products became comparatively less expensive. In the early 1990s, the inflation rate in Mexico was twice the rate in the United States, but the Mexican monetary authorities kept the peso/dollar exchange rate almost constant. For Mexican consumers ⠐ £ ⠐ £ more Canadian visitors. Every winter, resort managers in Myrtle Beach, South Carolina, check the exchange rate between the U.S. dollar and the Canadian dollar. In recent years, the exchange has changed from approximately $0.65 Canadian dollars per U.S. dollar, to approximately equal value of both currencies (i.e., $1 Canadian is worth about the same as $1 U.S.). These resort managers should expect ⠐ £ ⠐ £ increased choices. Laws that prohibit the formation of monopolies or alliances that would damage a competitive marketplace benefit consumers through ⠐ £ ⠐ £ generation z Which of the following groups has never lived without easy access to the Internet and other digital technologies? ⠐ £ ⠐ £ culture Which of these is a macroenvironmental factor? ⠐ £ ⠐ £ green marketing Kimberly-Clark recently introduced rolls of toilet paper without the cardboard core. What social trend does this product respond to? ⠐ £ ⠐ £ generation z The members of the __________ generational cohort tend to share preferences for TV shows and video games with their parents. ⠐ £ generation z the members of the __________ generational cohort were born into a world where the Internet and extensive digital technologies already existed. ⠐ £ creating an advertising campaign to target elementary school children. If McDonalds wanted to change its marketing strategy in response to the social trends outlined in the text, it might consider all of the following ideas EXCEPT ⠐ £ wireless payments from mobile devices. Suppose that you are the vice president of marketing for Target, the large retail store chain. You want to keep your website and in-store services current with technological advances. You would be experimenting with the next expected development in mobile technology, which is ⠐ £ ⠐ £ greenwashing Some companies have been accused of taking advantage of the current social trend of green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called ⠐ £ ⠐ £ yoga Part of the social trend toward health and wellness is a concern about the increasing degree of obesity in the United States. In addition, trend-watchers are noting the increasing popularity of ⠐ £ legislation and laws The political/regulatory environment comprises political parties, governmental organizations and ⠐ £ ⠐ £ baby boomer baby boomer gen y Which generation is also known as Millennials? ⠐ £ The first generation of latchkey children. Generation X is is known for which of the following characteristics? ⠐ £ $5,800 the poorest 10 percent of the U.S. population earned an average of _______ in 2010. ⠐ £ African American U.S. households are more affluent than previous studies suggested. Which statement about the changing diversity in the United States is TRUE? ⠐ £ privacy concerns Which social trend would lead you to purchase a protection plan against identity theft? ⠐ £ ⠐ £